A controversial, theatrical set play in a women’s soccer match takes the opponents by surprise and ends in a stunner of a goal. Ashton Kutcher shares it on his Facebook feed and all of a sudden it’s all over Twitter, and the views start stacking up. In an age where nothing goes viral without a distribution strategy, this all happened organically. To show BT Sport users that they could be seeing the action and spreading the virus, I created a graphics-based version of their social media feeds to show the progression from living room to viral sensation. At the end of the day, it’s all about getting viewers to hit the “follow” button.
My Role: Design & Animation