AOL (now part of Oath) approached me at my previous studio Yuzu to create a film about their digital advertising algorithm AdLearn.
It munches on data to find out how and where to place online ads in front of a user just when they’re ready to click on it. It should be an easy sell, but the target audience (old-school advertisers) glaze over when they hear techy terms like ‘algorithm’, so we had to come up with a fun, simple and provocative way to get them to sit up and take notice. A perfect case study of finding the core story within a complicated product to make it fun and engaging.
Bee Grandinetti, illustrator extraordinaire, to created illustrations that were fun and grown-up enough to keep us on-brand.
My Role: Creative, Script & Animation.